Over two energizing days in Patras Greece, participants engaged in visionary keynotes, enlightening discussions, hands-on workshops, and fun team-building activities—all designed to challenge conventional advertising models and explore how technology and AI can redefine the way brands connect with their audiences. 

“Our work is meaningful. We help sell products and services, we keep the economy moving, we do our bit to put food on the table of so many families globally”, said Odysseas Ntotsikas, TDG’s Founder and Tailwind’s Managing Partner. “Our job comes with responsibility. The business choices we make have a direct impact on social stereotypes, open democracy, and our planet. Amidst a number of existing and emerging challenges we need to get our act together to make ads that people love in a context they trust – and our consciousness feels ok about”.  

A highlight of the event was the insightful discussions with industry leaders, including Konstantine Kamaras, Natale Panella, Stathis Efthymiou, Joe Bell, Sergio Tallon de la Tore, Alison Cannavino, Simon T., Nikos Varvadoukas, Tina Ferentinou, Aaron Goldman. Marianna Kordopati and Ivan Braikov who shared their perspectives on the power of context in advertising and how to elevate advertising and truly “Make It Great Again.” 

As TDG charts its path for 2025, the company remains committed to driving innovation, leveraging technology, and redefining industry standards to super power advertising that resonates in a world changing in lighting speed.

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TDG and two of its companies Tailwind & Project Agora received six awards in total at the inaugural MarTech Awards 2024. 

Tailwind’s partner, Public Group, achieved success by winning Gold in the category Best MarTech-Driven Product Launch Campaign for the launch of its retail media project, Public Ads. Tailwind provides the technological infrastructure and support for the project in collaboration with Public Group’s specialized teams. 

Tailwind’s collaboration with Nova and Tempo OMD was awarded Silver in the category Best Use of MarTech in Telecommunications and Bronze in the category Best AdTech Solution. The goal was to maximize Nova’s advertising spend by leveraging the technology of Integral Ad Science, Tailwind’s exclusive partner in Southeast Europe and the Middle East. 

Project Agora was also triply awarded for its solutions Taboola Maximize Conversions, Taboola GenAI Ad Maker and Off-Retailer. 

Maximize Conversions stood out for its use of artificial intelligence to automatically optimize native campaigns and advertising investments. With a performance-driven approach, it helps brands achieve impressive results while reducing the cost per conversion. GenAI Ad Maker was recognized for enabling advertisers to automatically generate all campaign materials using Generative AI, streamlining the creative process. Off-Retailer earned accolades for its innovative approach to targeting consumers beyond traditional retail environments. 

The MarTech Awards celebrate the most outstanding achievements in the Marketing Technology sector, honoring practices that exemplify innovation and effectiveness. 

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Tailwind, a TDG portfolio company, announced its exclusive regional sales channel partnership with Integral Ad Science, a leading global media measurement and optimisation platform, covering 15 markets in MENA and Southeastern Europe. IAS delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. Its software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend (ROAS) for advertisers and yield for publishers, through products including brand safety and suitability, contextual advertising, fraud detection, attention and viewability across programmatic, CTV & video, and all major social media platforms. 

Tailwind, combining its deep local market understanding with its technological pedigree, aims to continue enabling local marketers to maximise return on their media spend, providing them with the technological infrastructure they need to verify that their digital campaigns resonate meaningfully with their audience.  

Tailwind will provide local customer support to agencies and advertisers in the region, facilitating simpler activations and high-quality support for multiple MENA and Southeastern Europe markets. This will further expand IAS’s leading global footprint, supporting advertisers in the markets and regions they buy in, with the local expertise they require. 

Odysseas Ntotsikas, Managing Partner of Tailwind stated: “Building and growing a brand requires near-constant review and optimisation across an expanding number of new channels. Ads running on high-quality sites were perceived 74% more favorably compared to the same ads seen in low-quality sites.1 Our partnership with IAS strengthens our consulting and technology enablement practice to help brands avoid risky content across all digital channels and increase trust and favorability among consumers.” 

“As a global, leading media measurement and optimization company, IAS is committed to providing our customers with the best level of service around the world. Through this relationship with Tailwind, we are bringing our industry-leading, AI-driven solutions to more customers across MENA and Southeastern Europe to help them drive superior results for their businesses,” said Csaba Szabo, Managing Director, EMEA at IAS.  “IAS and Tailwind are excited to continue to grow within the region and accelerate rollout of IAS’s innovative brand safety products like Total Media Quality across social platforms and premium content on the open web.”  

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The Olympiad saw over 3500 competitors from around the world, representing esteemed institutions and educational powerhouses such as South Korea, China, Romania, Estonia and Brazil. Amidst this impressive lineup stood the University of Patras, whose team of eight young roboticists from the vibrant region of Patras, joined forces with Robots@UP to demonstrate their exceptional skills on an international stage. 

Their outstanding performance culminated in an impressive haul of 5 medals, underscoring not only their individual talents but also the strength of their collaborative effort. ThinkDigital Group is honored to have played a part in supporting these young innovators as they showcased their ingenuity and expertise. 

Through its support for events like the MRC Robotics Olympiad, ThinkDigital Group aims to inspire the next generation of innovators and leaders in the field of robotics through an annual series of courses. By providing platforms for young talents to showcase their skills, the company is paving the way for a world where technological innovation knows no bounds. 

As we celebrate the successes of the University of Patras team and all participants of the Olympiad, ThinkDigital Group remains committed to championing the spirit of innovation and empowerment. Together, let’s build a future where creativity, excellence and limitless possibilities reign supreme. 

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New York & Athens March 5, 2024. 

Tailwind, a TDG company, and Flashtalking by Mediaocean have announced an exclusive partnership covering 36 markets in Southeastern Europe, Middle East, North Africa, and the Nordics, to provide independent ad-serving, campaign management, creative personalization, and dynamic-creative optimization solutions to local marketers. 

Flashtalking is the leading independent ad tech platform for ​creative personalization and intelligence ​across all marketing channels. Marketers rely on Flashtalking to easily create campaign tags to personalize, target, and analyze campaign metrics. Acting as their single source of intelligence, Flashtalking empowers marketers to drive performance uplift and streamline workflow efficiencies. Paired with its robust creative suite and dynamic creative optimization capabilities, Flashtalking’s platform helps marketers release the power of creative in advertising, at scale. 

Tailwind, with its deeply ingrained local market understanding and vast technological expertise, aims to continue providing marketers and advertising agencies in EMEA with the end-to-end advertising personalization and dynamic creative optimization solutions they need to build meaningful relationships with their customers. 

“We are thrilled to announce our exclusive partnership with Tailwind for key markets in Europe and the Middle East,” says Simon Thorne, Managing Director EMEA at Flashtalking by Mediaocean. “This collaboration will enable Flashtalking clients to receive local support in even more markets, ensuring that they have access to seasoned experts who understand the unique needs and challenges of their specific regions.” 

Odysseas Ntotsikas, Managing Partner of  Tailwind stated, “True to Tailwind’s mission to ‘Drive business fast forward’ the power of creative has proved to be the variable with the biggest impact in an omnichannel marketer’s stack. Through this strategic partnership with global leader Flashtalking, we fortify over a decade of operational excellence in empowering hundreds of regional marketers with creative personalization and digital advertising intelligence to win the only battle that matters today, the battle for attention”.

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TDG’s annual strategy event commenced with the theme ‘HumAIn: Empathy Driven Innovation’, bringing together employees from across the globe in the vibrant city of Athens, Greece, for an enriching and dynamic experience. 

Over two engaging days, TDG “Thinkers” engaged in visionary talks, educational workshops, and enjoyable team-building activities carefully curated to ignite inspiration, foster motivation, and cultivate empathy towards the future of AI. With a deliberate focus on human empathy and the innovative potential of Artificial Intelligence (AI), the event provided an exceptional platform to exchange insights, explore novel initiatives, and celebrate. 

“Contrary to the doomsday scenarios depicted in science fiction, AI is not a threat but rather a catalyst for tremendous opportunity when coupled with human empathy,” remarked Odysseas Ntotsikas, Founder & CEO of TDG companies. “It is through this symbiotic fusion that we can unleash the potential for more efficient, scalable, and data-driven solutions that benefit both businesses and individuals.” 

Special appreciation is extended to Elisabeth Calbari, Corporate Neuroscientist Psychologist, and Yorgos Panzaris, CTO at Convert Group, for their invaluable contributions in igniting ideas and fostering meaningful discussions. 

As TDG charts its course for the upcoming year, it is evident that the fusion of AI and Human Empathy will underpin the company’s success. The 2024 strategy event embodies a renewed spirit of innovation and collaboration, laying the groundwork for a future where AI and human capabilities coexist harmoniously, leveraging our innate strengths. 

We invite you to join us and become a part of this journey; our companies are actively seeking new talents! 

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The “TDG End-of-Year Party” was attended by the group’s staff from its companies Project Agora and Tailwind, as well as clients, partners, and representatives of the press.

TDG had more than one reason to celebrate, as it also formalized the signing of a new decade-long agreement between Project Agora and the leading technology company Taboola.

Project Agora and Taboola announced the deepening of their existing seven-year collaboration and its renewal for the next ten years. Alexandre Fannius, Vice President EMEA of Taboola, attended the event in Athens, welcoming the audience along with the leadership team of Project Agora. They warmly greeted those present at this particularly significant milestone, thanking publishers and advertisers and emphasizing the deep spirit of synergy connecting the two companies.

An unstoppable party followed late into the night, featuring the sounds of the band Walkman and DJ Haris Panos. The evening’s menu was curated by popular Greek chef, Christos Glossidis.

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Tailwind is the preferential partner across 30 markets for some of the world’s leading marketing technology companies, including Amazon Advertising, Microsoft Advertising, GWI, Skai, and CitrusAd. ForestView stands out as one of the most experienced and award-winning companies in Greece, specializing in services in the fields of Marketing & eCommerce. 

Tailwind’s expanded services for marketing organizations now center around four key pillars: 

• Digital Technology enablement: Strategic planning, consultation, and platform integration for the deployment of the necessary technological and organizational infrastructure CMOs need to deliver effective personalized Marketing & Retail Media programs, across all digital consumer touchpoints. 
• Consumer insights and Consumer Experience: Technological solutions for consumer profiling and data analytics, measurement and understanding of digital consumer’s behavior, to support the enhancement of consumer journeys, the overall customer experience and satisfaction. 
• eCommerce enablement: Business planning, consultation, and end-to-end implementation services to help marketers develop and succeed with their presence on major international marketplaces, including Amazon. 
• Digital Media operations: Outsourced, modular services for managing digital media operations in more than 15 channels – such as TikTok, Snapchat, Google, Instagram, Amazon, Taboola – and a number of measurement and verification platforms – such as Google DV 360, Google Analytics, Sizmek, IAS, MOAT – serviced by the company’s specialized and certified professionals. 

“Tailwind operates as the “technological force” which helps in-house departments and cooperating marketing agencies of leading brands in Europe and the Middle East to expedite their marketing transformation. This is achieved through a nexus of strategic planning, technology integration, and outsourced operation services“ stated Eva Christopoulou, Managing Director of Tailwind. 

 “The expansion of our services under this united structure, aims to better address the need of our customers to better understand the omnichannel consumer. Our mission is to support them to build their organizational functions and technological capabilities to establish mutually beneficial relationships with their omni-channel customers.” 

Odysseas Ntotsikas, founder and CEO of ThinkDigital Group (TDG), stated: Today, more than ever, digital transformation and the operations of Marketing departments must align with the speed and direction at which consumer expectations and behaviours are evolving. The union of these two leading TDG companies, creates the required talent and expertise pool to support our clients’ acceleration initiatives at the required scale and speed in the wide Geo area that Tailwind already successfuly operates. 

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Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, and Project Agora, one of the leading Media Technology companies in EMEA and a TDG portfolio company, today announced the renewal of their partnership for 10 years.  

Under the agreement, Project Agora is Taboola’s exclusive partner in 26 countries in Central-Eastern and Southeast Europe, the Middle East and North Africa. Project Agora-Taboola portfolio in the region already includes top premium publishing groups, like Ringier in Romania and Slovakia, Central Media in Hungary and 24Media in Greece. 

Today’s news extends an existing seven-year partnership between Taboola and Project Agora that has seen the two companies deliver technology and solutions to publishers in countries including Greece, Romania, Hungary and the United Arab Emirates. With Taboola’s leading technology and continuous innovation, Project Agora will be able to keep supporting publishers to maximize profits, increase organic recirculation, expand their audiences and tap into new revenue streams. At the same time, advertisers will be able to target their users in more ways and places than ever before, in order to reach their business KPIs across the funnel. 

As part of the partnership extension, Project Agora will continue to exclusively offer to its clients the full suite of Taboola products, including Taboola Feed, a seamlessly integrated feed that provides readers with personalized content, and Taboola Newsroom, which empowers editorial teams to enhance content with actionable data insights, A/B testing, and alerts. As well as new products, like Homepage for you, a personalized version of homepages based on user preferences and interests. 

“Our journey with Taboola has been nothing short of remarkable, and we’re thrilled to embark on this exciting new decade together. For the last 7 years we have jointly strived for innovation and excellence for our clients, so that we can empower local publishers to maximize the value from their visitors and advertisers reach their business KPIs. This renewal signifies our unwavering commitment to continue doing both”, said Odysseas Ntotsikas, Founder & Managing Partner of ThinkDigital Group (TDG), Project Agora’s holding company. 

“Project Agora is one of our longest standing partners and we’ve grown side-by-side with them,” said Adam Singolda, CEO at Taboola. “We have the same commitment to connecting publishers with the technology they need to succeed, grow, monetize and thrive. They have been our trusted exclusive partner in the region for 7 years already and this new long-term agreement ensures that we will be further in tune and operate as one in the region, making Project Agora our direct extension in the markets they operate for the benefit of publishers and advertisers alike.” 

About Taboola 

Taboola powers recommendations for the open web, helping people discover things they may like.  

The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.  

More than 15,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions. Leading brands including Walmart, Macy’s, Skechers and eBay are among key customers. 

Learn more at www.taboola.com and follow @taboola on Twitter. 

About Project Agora 

Project Agora, a TDG (ThinkDigital Group) company, powers media technology for the open web, bringing publishers the data, technologies and resources they need to create high value content and services.  

The company works with over 2,800 top premium sites, supporting them to maximize the value out of their visitors with monetization, recirculation and real-time observability solutions. At the same time more than 3,600 local and international advertisers use Project Agora to drive business results across the funnel. 

Project Agora has been named as one of the 1,000 fastest growing companies in Europe by the Financial Times for two years in a row (2022 & 2023). 

Learn more at https://projectagora.com/ and follow Project Agora, a TDG company on LinkedIn. 

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At ThinkDigital Group (TDG), our commitment is constant towards improving team productivity and nurturing workplace flexibility. With summer already upon us, we are thrilled to continue our traditions that underline these commitments: our recurring ‘Work from Anywhere’ initiative and ‘Heart Long Weekends’. 

The Future of Work with ‘Work from Anywhere’ 

The ‘Work from Anywhere’ model is an ongoing initiative that exemplifies our commitment to consistently offer our employees the necessary flexibility to remain energized and productive for the full season. We believe that our workplaces can extend beyond the office, allowing our team members to work full-time from home, from the office, or a combination of the two in any location they prefer during July and August. 

The addition of such flexibility allows our team members to manage their working week effectively, while also finding time for their personal pursuits, whether it’s basking in the sun or spending time with family. By implementing this initiative, we encourage a work environment that necessitates open communication and connection, critical components for successful collaboration. We look forward to seeing how our team members utilize this opportunity to redefine their workspaces and discover the environments where they thrive the most. 

Reenergizing with ‘Heart Long Weekends’ 

The ‘Heart Long Weekends’ initiative, a long-standing tradition, serves as an additional benefit that complements the ‘Work from Anywhere’ program. It grants our team members extended periods of time off during the summer season. This approach isn’t merely about providing extra vacation days but facilitating longer periods for our team to switch off, reenergize and balance work and play. 

These longer weekends are intended to give our team an opportunity to disconnect, unwind, and immerse themselves in activities that bring joy and rejuvenation. We believe in prioritizing our people’s well-being by providing them with valuable time to recharge and find balance in their lives. By reducing the strain of commuting and creating space for personal pursuits, we support their mental well-being and overall happiness. 

At TDG, we believe that happy, healthy teams are more productive, creative, and committed to their work. As we continue these initiatives, we look forward to another summer of dynamism, energy, and creativity. 

However, it’s important to note that it’s a collaborative endeavor. Our team members are encouraged to use this flexibility as a means to redefine their work dynamics, maintain focus, and leverage the opportunities to not just work but also to learn, connect, and evolve. We are confident our colleagues will continue to develop their careers, skills, and business relationships in this new era. 

If you’re ready to join us, we’d love to hear from you. We’re hiring now! 

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