TDG’s annual strategy event commenced this week under the mission to “Make Advertising Great Again”, bringing together industry partners, clients and “thinkers” from across the globe in an inspiring and forward-thinking experience.
Over two energizing days in Patras Greece, participants engaged in visionary keynotes, enlightening discussions, hands-on workshops, and fun team-building activities—all designed to challenge conventional advertising models and explore how technology and AI can redefine the way brands connect with their audiences.
“Our work is meaningful. We help sell products and services, we keep the economy moving, we do our bit to put food on the table of so many families globally”, said Odysseas Ntotsikas, TDG’s Founder and Tailwind’s Managing Partner. “Our job comes with responsibility. The business choices we make have a direct impact on social stereotypes, open democracy, and our planet. Amidst a number of existing and emerging challenges we need to get our act together to make ads that people love in a context they trust – and our consciousness feels ok about”.
A highlight of the event was the insightful discussions with industry leaders, including Konstantine Kamaras, Natale Panella, Stathis Efthymiou, Joe Bell, Sergio Tallon de la Tore, Alison Cannavino, Simon T., Nikos Varvadoukas, Tina Ferentinou, Aaron Goldman. Marianna Kordopati and Ivan Braikov who shared their perspectives on the power of context in advertising and how to elevate advertising and truly “Make It Great Again.”
As TDG charts its path for 2025, the company remains committed to driving innovation, leveraging technology, and redefining industry standards to super power advertising that resonates in a world changing in lighting speed.