TDG is celebrating 6 awards at the first MarTech Awards!
TDG and two of its companies Tailwind & Project Agora received six awards in total at the inaugural MarTech Awards 2024.
Tailwind’s partner, Public Group, achieved success by winning Gold in the category Best MarTech-Driven Product Launch Campaign for the launch of its retail media project, Public Ads. Tailwind provides the technological infrastructure and support for the project in collaboration with Public Group’s specialized teams.
Tailwind’s collaboration with Nova and Tempo OMD was awarded Silver in the category Best Use of MarTech in Telecommunications and Bronze in the category Best AdTech Solution. The goal was to maximize Nova’s advertising spend by leveraging the technology of Integral Ad Science, Tailwind’s exclusive partner in Southeast Europe and the Middle East.
Project Agora was also triply awarded for its solutions Taboola Maximize Conversions, Taboola GenAI Ad Maker and Off-Retailer.
Maximize Conversions stood out for its use of artificial intelligence to automatically optimize native campaigns and advertising investments. With a performance-driven approach, it helps brands achieve impressive results while reducing the cost per conversion. GenAI Ad Maker was recognized for enabling advertisers to automatically generate all campaign materials using Generative AI, streamlining the creative process. Off-Retailer earned accolades for its innovative approach to targeting consumers beyond traditional retail environments.
The MarTech Awards celebrate the most outstanding achievements in the Marketing Technology sector, honoring practices that exemplify innovation and effectiveness.